14 November 2018, “European Congress on the Chinese Coffee Market”, Hamburg PDF

1. 

   Tao Bailiang, Counsellor of the Chinese Consulate-General in Hamburg and director of economic and commercial section

   OPENING SPEECH

2. 

   Jingya Fu, Secretary General/Standing Vice Chairperson China Coffee Association

   DATA, FACTS, FIGURES AND TRENDS OF THE CHINESE COFFEE MARKET

   • What are the key facts of the Chinese coffee market – retail and out-of-home?
   • Which kind of coffee is preferred?
   • What kind of coffee beverages are favoured and how is coffee in China brewed and prepared?
   • What is the future for coffee in China within the next five years?
3. 

   Dr. Oliver Prüfer, MBA, Vice General Manager, German Industry & Commerce Greater China | Beijing

   NEW IN CHINA? OPPORTUNITIES AND BARRIERS FOR THE MARKET ENTRY IN CHINA

   • Which legal aspects have to be considered when entering the Chinese market?
   • Where do I get support for the market entry?

   >>> WITH CONSULTING AND MARKET ANALYSIS!<<<

4. 

   Dr. Michael Bormann, Founding Partner/Tax Consultant, bdp Bormann Demant & Partner

   SET UP A SUBSIDIARY IN CHINA AS A PROFESSIONAL PROJECT

   • Choosing the right type of enterprise (WFOE, Joint Venture, Rep. Office)
   • Establishment process of a WFOE (Co., Ltd.)
   • What should you pay attention to sign the investment agreement
   • Possible local subsidies
   • Dos/don‘ts/high risks on your way to China
     
5. 

   Jeremy Zhang, World Barista Champion

   WHAT DOES SPECIALTY COFFEE MEAN FOR ROASTERS AND COFFEE SHOPS IN CHINA?

   • Specialty between tradition and innovation: What does the Chinese consumer of specialty coffee expect?
   • What drives the market: Specialty or mainstream?
6. 

   Jason Wang, President of Jascaffe China

   RECENT DEVELOPMENTS IN THE OUT-OF-HOME MARKET IN CHINA

   • Where, what, when and why does the Chinese consumer drink coffee out-of-home?
   • What are the favoured brands, places and drinks?
7. 

   Dr. Wenlan Ke, Head of Department for foodstuff, China Certification & Inspection Group (CCIC)

   INTRODUCTION OF REGULATIONS AND RELATED AUTHORITIES FOR EXPORTING COFFEE PRODUCTS TO CHINA

   • Related authorities for exporting food products to China
   • Chinese regulations for exporting coffee products to China
   • CCIC‘ Solution for exporting coffee products to China
8. 

   Dr. Jörg-Michael Scheil, Lawyer, Schulz Noack Bärwinkel

   LEGAL CHALLENGES FOR COFFEE BUSINESS IN CHINA

   • Challenges in trade and distribution law
   • Import procedures
   • Product regulation
   • Consumer complaint management
9. 

   Adalbert Kurkowski, Director, Deutsche Bank / Peter Tinney, Director Trade Finance, Deutsche Bank

   HOW TO SUCCESSFULLY DOING BUSINESS WITH AND IN CHINA

   • Economic outlook China
   • Chances & challenges with exporting to China
   • Getting closer to the market – invest and operating business in China
   • The redback and its role in export/local business