14 November 2018, “European Congress on the Chinese Coffee Market”, Hamburg PDF

“European Congress on the Chinese Coffee Market”, 14 November 2018, Besenbinderhof, Hamburg

While coffee consumption in Europe is stable at a very high level, there are markets in the world where coffee has only recently been discovered as a modern lifestyle beverage. Several countries in Asia are about to change from traditional tea countries to coffee nations. Many German and European coffee companies are therefore looking with entrepreneurial curiosity especially at the most populous country in the world, after China.

Obviously, the Chinese consumer has different expectations than the European coffee drinker. And: Obviously, setting up a business in China poses different challenges than starting a business in Europe. Therefore, the German Coffee Association organises for all coffee companies that want to get involved in China or have already taken their first steps, the “European Congress on the Chinese Coffee Market”.

High-rated speakers with enormous expertise in China will find answers to the following key questions: Where is coffee consumed in China - and what kind of coffee? What does the Chinese coffee market look like? Which concepts work in the out-of-home market of the People’s Republic? What applies in China as specialty coffee, what as mainstream? What should be considered when starting a business in China? What is regulation on coffee in China? How can the China business be best financed?

Prepare yourself and your company for the coffee business in China. Learn from experts insights about the coffee market. Listen to the “dos and don’ts” of company founding in China! Make important contacts for your China business: Be part of the “European Congress on the Chinese Coffee Market”.

We look forward to welcoming you!

The Hyperion Hotel Hamburg offers special rates for participants of the Congress. The rooms can be booked until 16 October 2018 (keyword “china coffee”):

Hyperion Hotel Hamburg
Amsinckstraße 39
20097 Hamburg, Germany
Fon: +49 (0) 40 414 2000
Fax: +49 (0) 40 414 2003 189
E-mail: hyperion.hamburg@h-hotels.com


Opening speech
Tao Bailiang, Counsellor of the Chinese Consulate-General in Hamburg and director of economic and commercial section

Data, facts, figures and trends of the Chinese coffee market What are the key facts of the Chinese coffee market – retail and Out-of-Home?
Jingya Fu, Secretary General/Standing Vice Chairperson, China Coffee Association

  • Which kind of coffee is preferred?
  • What kind of coffee beverages are favored and how is coffee in China brewed and prepared?
  • What is the future for coffee in China within the next five years?

New in China? Opportunities and barriers for the market entry in China.
Dr. Oliver Prüfer, MBA, Vice General Manager, German Industry & Commerce Greater China / Beijing

  • Which legal aspects have to be considered when entering the Chinese market?
  • Where do I get support for the market entry?

What does specialty coffee mean for roasters and coffee shops in China?
Jeremy Zhang, World Barista Champion

  • Specialty between tradition and innovation: What does the Chinese consumer of specialty coffee expect?
  • What drives the market: Specialty or mainstream?

Recent developments in the Out-of-Home market in China
Jason Wang, President of Jascaffe

  • Where, what, when and why does the Chinese consumers drink coffee Out-of-Home?
  • What are the favored brands, places and drinks?

Legal Challenges for Coffee Business in China
Dr. Jörg-Michael Scheil, Lawyer, Schulz Noack Bärwinkel

  • Challenges in trade and distribution law Import procedures
  • Product regulation
  • Consumer complaint management

How to successfully doing business with and in China
Adalbert Kurkowski, Director, Deutsche Bank & Peter Tinney, Director Trade Finance, Deutsche Bank

  • Economic outlook China
  • Chances & Challenges with exporting to China
  • Getting closer to the market – invest and operating business in China
  • The redback and its role in export/local business

Set up a subsidiary in China as a professional project
Dr. Michael Bormann, Founding Partner/Tax Consultant, bdp Bormann Demant & Partner

  • Choosing the right type of enterprise (WFOE, Joint Venture, Rep. Office)
  • Establishment process of a WFOE (Co., Ltd.)
  • What should you pay attention to sign the investment agreement?
  • Possible local subsidies
  • Do‘s / don‘ts / high risks on your way to China