Coffee is lifestyle, coffee is the quick “latte to go”, coffee is pleasure. And coffee is tradition. A contradiction? Not at all. In its work, the German Coffee Association combines the traditional with the modern: Deeply rooted in tradition, yet the topics are always on trend with an eye to the future.
The German Coffee Association has existed in its current form for almost 50 years. Its story, however, begins much earlier, back in 1886, with the founding of the the “Verein der am Caffeehandel betheiligten Firmen” (Association of companies involved in the coffee trade). In 1969 it joined forces with the “Verein der Kaffee-Grossröster und -Importeure” (Association of large-scale coffee roasters and importers) and the “Verein der Hamburger Caffeeimport-Agenten und -Makler” (Association of Hamburg Coffee Import Agents and Brokers), which was founded in 1888, to form the Deutschen Kaffeeverband e.V. (German Coffee Association). The German Coffee Association has represented the interests of the German coffee sector ever since. The overarching goals of the Association are the achievement of positive conditions for the coffee industry, the competent support of its members and the promotion of a positive image for coffee in Germany.
The German Coffee Association not only helps its members to regularly exchange information and ideas with each other but also connects them to the most important national and international organisations, platforms and independent institutes.
